It’s April 2019 and two things of note. An absolute classic reason to buy precious gems – Diamonds! Representing April Birthstones which make a great birthday celebration for a loved one.

Diamonds as a Symbol of Longevity

The qualities that make diamonds so valuable in the industrial sector – qualities like longevity, durability, and clarity – are transferred in a symbolic way to diamond jewelry, especially when the diamonds are given as a gift.

The value of longevity, or a diamond’s endurance under tremendous stress, may influence a purchaser’s decision. For example, the diamond jewelry people choose to symbolize their relationships is often an expression of everlasting love and an ability to withstand the challenging times along with the good – “Diamonds are forever” And not because of James Bond!

The process of buying diamond jewelry is a discovery for both the retailer and the customer. The diamond jewelry retailer should take the time to determine the type of personality, personal motivations and tastes in jewelry for each customer and use this to find the best selection of jewelry for each customer’s needs.

YPG are not the largest stockist of Diamonds but we do have a small quality selection and some beuatiful cuts available, see in store here.

The second thing of note in April is our Spring & Easter Sale with 30% Off Everything (Excluding ‘cut by me’) and Yes our sale includes our Diamonds range, in-fact it’s a store wide promotion with all our precious gems.

To take advantage of the Spring sale, simply build your shopping cart and enter “April19” at checkout to redeem your 30% Discount. Buy precious gems before The sale ends: midnight Tuesday April 30th 2019 and grab yourself a genuine bargain.

Dont forget our 3x a week live auctions

Or you can visit our facebook page – to join in the bidding excitement


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